Declined reputation due to HR issues and legal hassles Dissatisfied franchisees McDonalds has some major weaknesses that it must not overlook. Despite being a strong brand globally it cannot ignore these weaknesses. The situation of slump it faced a few years ago might repeat. First of all, when it comes to product innovation, McDonalds has moved a little slower than competitors.
SWOT and critical success factors Market research 5. Team and management structure Financial budgets and forecasts As a team we have a clear vision statement for our company. In 5 years time we want to make Sweet tooth a European brand which will have branches across Europe countries which will supply the public with the best milkshakes and best designed and made cupcakes.
Our mission statement is for everybody to be aware of our brand this can be through sponsors at main sport events such as the world cup, so that they know what Sweet tooth is and know that the service they sell is better than all the other similar organisations.
The industry are organisation is in, is a industry where a lot of the organisation that are in it are doing well, such as milky town which is one of our competitors.
Having a good target group students we have all ways done well selling, reason is students will always spread your brand through friendships and will spend during school days for a refreshing drink.
We believe we differentiate in the market reason being is we value are brand, what we do is we make sure Swot analysis of mcdonalds mission and vision bring the new customers back in are branches by using McDonalds technique which is the monopoly game, we use the game called tooth game, if you milkshake has a plastic tooth in your cup when you have finished then you can get a free milkshake.
The marketing mix is simple we will use a lot of social networking sites to help deliver are message across to the potential customers and try obtain feedback which will help improve our brand. The way we will get in front of competitors and keep staying on top is by the amount of sales.
We also decided to also sell cupcakes with different topics as we believed it will go well together with the milkshakes and the target group will also be interested into buying the cupcakes after having a milkshake.
The location was key, we knew that Westminster Kingsway College has over students, which already gave us a potentially customers that could buy our Milkshakes and Cupcakes. The sector we are operating is consumer discretionary because we are going to sell services such as Cupcakes and Milkshakes.
The objectives and goals for are company were set up when we started the idea. As a group we gave ourselves a target of 2 months to come up with all the market research and hold the event so that we could buy the plants and birds house before the summers holidays so that the visitors that come in the summer could see the new plants and bird house.
Also a lot of competition at the college which meant a lot of the groups were taking are ideas. When we decided that the college will be the place were we were going to hold are event we had a clearer idea of the target target we were aiming at.
Are target were staff and students betweenwe thought staff will be intreseted and invest in are service to support are event, the students age are most keen on buying are services. The first type of market research I conducted for Sweet tooth is primary research.
Using this research would allow Sweet tooth to find out if the public would be interested in buying the product, this could be done by using questionnaires which is an efficient way of getting quick responses and with these results Sweet tooth will be able to identify their customers needs and adjust their product to suit their customers.
Another type of research is secondary research. This research is useful for sweet tooth to carry out as it allows them to compare their similar products that other competitors are selling, this would give them an insight on who their competing with and also how well the product sells in the market.
They could conduct market research through using internet, newspapers and articles. The last type of market research is qualitative and quantitative research. Promotion plan The way we will promote our event is by using posters and leaflets.
As a team we are plan is to use the posters as one of are ways to promote the event because we believed that it will be easy for us to place the posters around the college and around the college neighbourhood. We will also use leaflets because they are easy to make and also free because they will be designed by us which will help us save money which we can then put into improving the event by adding another service on the menu.
Also we think leaflet will be a good promotion technique because it will be direct marketing to are potential customers because we will be giving out the leaflets. The way we plan to build a strong relationship with the public is by giving out free sampling when giving out free samples, it will immediately increase the awareness of our brand "sweet tooth' and also our product.
What we required the employees to feel when they were in are group is below. Group members are willing to get to know one another, particularly those with different interests and backgrounds. They are open to new ideas, diverse viewpoints, and the variety of individuals present within the group.
They listen to others and elicit their ideas. They know how to balance the need for cohesion within a group with the need for individual expression.McDonald's mission statement “McDonald's brand mission is to be our customers' favorite place and way to eat and drink.
Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience . An Analysis of Hilton’s Mission of Vision. Since being founded by Conrad N Hilton in , Hilton Hotel has expanded its presence to countries.
Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy.
Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. McDonald’s Corporation’s effectiveness in implementing its marketing mix contributes to the leading performance of its brand and business in the international fast food restaurant industry.
Unit 18, P1, P2 In this assignment I am going to identify and explain the roles of an event organiser. Event organisers are responsible of planning events and making sure that . Published: Mon, 5 Dec The aim of this project report is to critically analyse the strategic issues being faced by an organization.
The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models.